I had a pool repairman out to my house this morning. He said that his phone is ringing off the hook – more than he’s ever seen before. So while today the markets are imploding, there are hidden opportunities. Obviously, families aren’t planning travel vacations now but would rather turn their attention to their pools and backyards.
It makes me want to create a staycation portfolio (for example COST, POOL, and GAP.AX), but I am not at all active in the markets. The gist is, we have to be creative to find the areas where we can provide and create value according to shifting demands.
I expressed a similar sentiment when writing a company update for Recruiter.com this week. We are very fortunate to have started putting resources and planning behind a healthcare recruiting practice a few months ago. We now have a very good way to grow our business and perhaps in a small way, help out in an area of important and real demand – healthcare resourcing and preparedness.
We do our best when people think creatively and entrepreneurially about what is most needed by our society and community. There is an opportunity to create value everywhere and anytime – even, and perhaps most especially, during difficult times.