College Recruiter: Employer Branding Strategies

Our own Matthew Kosinksi was featured on College Recruiter with tips for developing an effective employment brand, particularly for the attraction of students coming out of college. Our thanks to College Recruiter:

In today’s competitive talent market, successful employer branding strategies go a long way toward attracting top college students and grads to your organization.

However, the particulars of your employer brand – what your message is, how you deliver it, the aspects of the organization you choose to emphasize – will depend almost entirely on the segment of the talent market you wish to attract. If you are trying to engage entry-level workers in the media industry, your employer brand should look very different from an employer who wants to engage mid-career professionals in IT. Read more…